abhishek bora
"Optimistic catalyst of delightful chaos" - this is what my closest friends would describe me as.
My name is Abhishek Bora and I am a graduate student at Carnegie Mellon University pursuing Masters in Information Systems Management.Driven by a passion for technology, data and design, I can create products that provide a delightful experience to users. With my background spanning various fields and roles, I bring together smart thinking, technical know-how, and a keen eye for details.Music serves as my creative outlet and inspiration, while my love for Formula 1 reflects my appreciation for precision and teamwork.Here's my resume:
Work experience
I've had the privilege of working hands on with various startups from domains ranging from hospitality, edutech and healthtech and eventually starting an e-commerce clothing brand.
Product Management Intern | IQM Corporation
May 2024 - August 2024"Initiated some cutting-edge products like an AI assistant for automatic campaign creations and implementation of Google Privacy Sandbox for a step into the Cookieless future of advertising."
Led the development of QIM, an AI Campaign Creation Assistant that uses GPT-4o to interact with Campaign Managers and create campaigns based on the conversation
Led Google Privacy Sandbox API integration for cookieless targeting, impacting 80% of bid requests on the platform
Translated insights from 8 stakeholder interviews into PRDs, guiding design and engineering for dashboard revamp
Transitioned product roadmap from spreadsheets to JIRA, enhancing issue tracking and designing customized views
Founder | boxbox
September 2022 - August 2023"Built a sports apparel brand boxbox with the vision of making it the world's most exciting, appealing and comfortable brand. Shipped over 1500 products in the last 6 months and accumulating a following of over 18500 on the brands social media page."
Achieved a revenue of more than 15,00,000 INR in 12 months of operations by shipping more than 2000 units through an e-commerce website with intuitive user experience and a solid supply chain in place
Led a team of 2 graphic designers and a video editor to launch 4 apparel categories in 2 sport segments
Designed the brand website www.boxbox.in
Scaled the social media presence of the brand to more than 17000 followers with an engagement rate of 6.3% and a monthly average page reach of more than 5 million. Instagram Page: @boxboxhere
Ran multiple Facebook ad campaigns with a total spending of more than Rs. 200,000 and attained a RoAs of 8 in one of the hero campaigns
Provided clothes to more than 100 underpriviledged children using a fraction of our profits
Product Management / Strategy Intern | Pinehouse
May 2022 - May 2023"Worked as a product owner to build the MVP of a cloud-based Property Management System for hotel staff which demonstrated the ability to optimize daily hotel operations by 70%."A glimpse of our Minimum Lovable Product:
Owned the MVP of a hotel staff engagement module which demonstrated the ability to optimize daily hotel operations by 70% and overall hotel profitability by 25%
Orchestrated a high-impact MVP development within 60 days, leading a cross functional team of 2 developers and a UI/UX designer, controlling the initial phases of product lifecycle
Enhanced product development by crafting user stories, comprehensive software specification documents and strategically designing ERD and UML class diagrams
Engaged in in-depth interviews with prospective customers, performed a comprehensive competitor analysis, and successfully pinpointed key customer pain points
Conducted extensive market research on the Global Hotel Industry and Property Management Systems
Interviewed more than 25 candidates with the co-founder to fill in the position of a flutter developer
Business Analyst Intern | Zenguruz
July 2021 - February 2022"Worked with a voluminous set of data to analyse and provide valuable customer insights to the marketing team to run campaigns. I was called the Data Guru of the team."The Journey:
Handled a voluminous set of raw and unstructured data containing more than 5 million records and provided valuable insights, resulted in improved marketing email click-to-open rates by 11%
Drove a transformative shift in the organization, migrating lead database from Excel sheets to MongoDB Atlas cloud resulting in streamlined operations and enhanced data accessibility
Built a client management web application using Node.js, MongoDB and HTML which saved around 30 minutes of manual entry work per day
Marketing Intern | UpCloud Technology
December 2020 - April 2021"Worked with a team of designers and marketers to design campaigns and onboard doctors on the platform."The Journey:
Planned and designed onboarding strategy and got more than 150 doctors connected with the platform that connects doctors with patients
Performed market and competitor analysis by putting out surveys and reviewing competitor products based on the various brainstormed parameters such as the UI, speed, ease of use, customer reviews and pricing
Established the social media presence on Instagram, Facebook, and LinkedIn for the company from scratch by creating and scheduling content with the help of a team of designers and marketers
Contact
Let's connect and grab a coffee together?
education
Carnegie Mellon University
Master of Information Systems Management
August 2023 - December 2024
Relevant Coursework:Database Management, Statistics for IT Managers, Business Writing, Object Oriented Programming in Java, Economic Analysis, Accounting and Finance Analytics, Organizational Design & Implementation
Pune Institute of Computer Technology
Bachelor of Engineering, Electronics and Telecommunication
August 2019 - July 2023
Relevant Coursework:Project Management, Data Analytics, Database Management, Object Oriented Programming, Data Structures and Algorithms, Digital Marketing, Android Development
beyond work
Here's what I do when I'm not working:
Play and record music covers and upload them on our YouTube channel called Fingerprint.Here's a little treat to your ears:
Successfully completed the Trinity College of London Grade 3 Violin Exam with Merit.
Working as a Global Shaper solving social problems faced by the world. Also leading the Media and PR office of the Pimpri Chinchwad Hub.
Served as the Marketing and Publicity Head of PICT Model United Nations (The MUN club of the college) for the year 2021, led the team in promoting, receiving sponsorships and hosting the mini and flagship events such as the Parliamentary Debate Competitions and the Model United Nations.
Worked with the Curation and Branding & Communication Team to connect with potential speakers and successfully hosted the talk with 6 speakers and more than 400 registrations.
books that have changed the way I think
